Internet usage has consistently increased each year and this crowded marketplace has made it even more important that you create a quality digital presence. Mobile devices are taking up a greater percentage of the web traffic which means it’s going to be more important in 2019 to have a mobile friendly website.
We want your business to be successful next year so we’ve rounded up a few helpful tips and ideas for you.
Get on local searches
When someone searches Google or Bing, local relevant businesses that are listed will show up in the results and the proximity of your business to the searcher makes the biggest difference! If your business isn’t listed, it won’t show up! The first step if you haven’t already is to go to Google My Business and/or Bing Places and create a free listing. If you already have a listing then make sure all the information is correct and up-to-date. Then increase your Google and Bing presence by adding extra business information, photos, Q&A, posts and asking customers to leave a review.
Once you’ve got your online presence working it’s time to focus on conversions which = revenue!
Track visitors, keywords and conversions
Are you tracking who is visiting your website and what keywords they are searching for? Do you know how many visitors turn into paying customers and how to increase that number?
If the answer is no, then you need to start! Being nit-picky about some of these details can turn your business around overnight or tell you that you are in the wrong business. Our preferred way to track these details is all provided for free with Google.
Track visitors and conversions with Google Analytics. You can use your current Google account or sign up for one and access the Analytics platform for free. Once you are signed up Google provides some code you will need to place on your website or your website provider may have an app you can use. If you have a WordPress website you may find the article by optinmonster helpful in setting up conversion tracking.
Wouldn’t it be nice to see what people are searching for and how many times they clicked on your website? Track search queries for free with the Google Search Console and see potential site issues that need to be fixed! Once you see what people are searching for and how your website is placing it’ll give some insight in ways to improve your site SEO.
Create quality content
While it is often overlooked keeping your website updated with new and quality content is very important. It impresses the search engines, current and potential customers, and partners. You can get somebody to write for you or write content yourself. Our recommendation is to create a blog on your main website and post to it weekly or bi-weekly. This is an area we try to keep up with ourselves but sometimes it’s hard to sit down and write! You may find an article by Neil Patel helpful in figuring out how best to proceed with blog writing.
Word of Mouth
While all of the above tips and ideas will help your business in the new year one marketing method will continue on faithfully above all others – word of mouth! Be creative and find ways to use your customer’s voice to launch your business to the next level. Some strategies from an IMPACT article I found may help you with coming up with ideas.
Is your website ready?
Lastly, let’s not forget that all the tips and ideas become trivial if your website looks and performs as if it came out of the 90s. Ok that might be a little bit exaggerated, but you get the picture, right? Pretend you are looking for a new car and the sales person brings out an old beater covered in rust. What kind of impression do you want to give your customers, partners, vendors, employees…?
Good thing you know a web design company that is dedicated to its customers and wants to help you grow your business over the next year! Schedule your free consultation with us today!
