Immediate Fixes For Your Business’s Online Visibility
If you currently have a website, whether it’s brand new or a few years old, you want it to be seen! That’s the point, especially if you are trying to market your specific brand. Nothing will slow you down faster than a website that gets only a handful of views.
So how do you fix it? We wish there was one single, rock-solid answer, but unfortunately that isn’t the case. What we can do in the meantime, however, is help you with a few quick fix ideas that you can do yourself. These are things you can do right away that will help increase your visibility online and help you to be seen by many more people.
Yoast
If you’ve had a WordPress website for any time at all, it’s likely you’ve heard about Yoast. It’s a great tool for enhancing your SEO (Search Engine Optimization) rating. Increasing your SEO helps to ensure that you are listed higher in the search results, should someone happen to search a topic that includes your keyword.
If you’re new to the world of SEO in general, no problem! Yoast is great for that too. Not only do they offer classes and upgraded services, they have a helpful blog as well. The topics are sure to cover something that you could use a little extra help with.
Breadcrumbs
Breadcrumbs is another great tool that provides links to help search engines better understand the structure of your website. Exclusively for WordPress, it’s easy to install and once you set it up, it works behind the scenes to keep you running effectively. It will also help keep you in the search engine’s eye, which is nearly priceless these days.
With just shy of three quarters of a million downloads and a near five star rating, we think it’s a great tool to try out for your own site. Should you experience any problems, their helpful customer service team is a great resource to reach out to.
Social Networking
We live in a day and age where people do just about everything online. From sharing pictures of their children and grandchildren, to ordering food and transportation service, to attending online classes and business meetings. We have truly arrived at the digital age.
Following along with that trend, it just makes sense to share your website and content to all of your social media outlets. Don’t have many social media accounts? What are you waiting for?
There are the commonly used platforms such as Facebook and Twitter, and the not so common ones, such as Tumblr and Quora. Quora is primarily known as a platform to ask questions and receive answers, but it can be a gold mine for getting website content into the hands of hundreds and thousands of people. Especially if you are an expert in your field.
The Importance of Blogging
If your website doesn’t already have a blog, you should definitely get one up and running. In some situations, blogs can create an increase of roughly 400% in the amount of views the website gets. That’s amazing results from a seemingly simple move.
If content isn’t your forte, there are lots of services from which you can purchase content. Better still, put out a call for writers on the website itself, or within those social media networks. Odds are, there’s a great writer closer than you think. And going with an individual rather than a service can certainly have its perks.
If you do have a blog already, make sure you’re writing quality content on a regular basis. Write headlines that are easy to read and entice the reader want to click to read more. It’s also important to remember that most people skim rather than read every word. Because of this, it can be beneficial to make use of informative photos and graphics when possible. The faster you capture your reader’s attention, the longer you’ll have it.
In Closing
By far, these hints are just the tip of the iceberg. There are many more ways to increase your business’s online visibility and we’d be glad to discuss them with you. Feel free to contact us at your convenience to create a specific plan for your own website. We look forward to assisting you!
